Image by Hope Gangloff." Our bell curve has really dangerous sociopaths."
Myopenbar Chicago started as a directory of bars with free drinks, but the content has taken on a life of its own. The descriptions are funny enough without a drop of the promised libations.
The writers are vulgar, snarky, and teeter on the brink of good taste. They target the "young urban alcoholic" demographic with scalpel precision.
I met a few of the creative masterminds and discussed how they survive the no-punches-pulled quest for free booze.
I know New York(where Myopenbar.com began) and other cities actually have "open bars", with free alcohol. Does Chicago have them?Alan S - Yeah. They're under the radar, I mean, since it's illegal.
Garin P - The Illinois liquor laws makes them call it a "hosted bar" or "private party". Last year we wrote about an "open bar" at this wine tasting at a bar, and the feds came and we got in a lot of trouble.
Adam K - It's illegal but there are ways around it if you word it properly, so yes, there are.
You have lawyers?AS - We do! We only ever hear about them when we get in trouble, but there are lawyers. I think we have one lawyer. If your want to put it on the blog, say we have a fleet of well-trained lawyers.
AK - They are powerful lawyers. They help us in a crisis.
What are the most awkward situations you've set other people up for?AS - I was blown away by the yuppie party at
Hydrate this week. I want to go to that, man. There are going to be people there, right around eight, nine o'clock, and there's gonna be a whole different world that filters in. That is going to be amazing.
It's a leather show.AS - Well, yeah but it's by the Red Cross, it's a "come meet other single yuppies" party, they're not promoting it as [a fetish-wear show] at all.
Like leather daddies!AS - Yeah, I think that's what's going on in the fashion show.
But if you're in sales, and and you want to meet some other people in finance or something, you're going to be like "Oh sweet I'm gonna go to this thing, it's gonna be cool, a leather fashion show, maybe some jackets, I don't know, vests? " They don't know what's coming man, they have no idea what's going to hit them!
GP - In my gmail, because of that, I had some ads pop up for "leather whips dot com".
AK - From the other way you get these "artistic events" and if there's eight degenerates waiting outside who just ignore everyone and go to the bar and stay there until it's closed, and then leave, that would be our readers.
GP - When we go to some of the open bars we're just there for the booze, we don't even know what it's for. We're just double-fisting.
You write extremely non-PC stuff. Do you get in trouble for any of it?GP - There's one thing we should probably talk about. So for the inauguration events, we wrote something really offensive and people thought it was racist and we got a lot of hate mail, and the people in New York yelled at us a little, so now we can't make any ethnic jokes any more. That was a judgment call.
AS - Yeah, it's a drag. The ethnic jokes are funny, but the whole demographic that we have is uptight liberal hipsters.
GP- The joke was about Obama and gold rims, that didn't fly very well. Look at his limo he's got this thing...
AS- He's got the most ballin' ride there is!
AK - He's got the most intimidating black Cadillac.
GP- He should be on "Pimp my Ride".
AK - This was just utterly lost on some people who took offense. I think it was mostly over-sensitive white people.
Do you get hate mail from the other mean stuff?AK - We do get the occasional email, "I'm a fan of Myopenbar, but this was low, even for you." It's like they all of the sudden get serious.
Like what?AS - We're not really attacking core values.
AK - You touch Obama and you get shot. That's one thing we learned the hard way. [Our readers] don't care about raping children or making fun of anyone else, but you touch Obama, and you're white, you get the big angry slap.
AS - I love him.
AK - You're talking to a group of writers who all voted for him. I almost feel like he's our guy. I think he's a funny guy. When someone told him that Bill Clinton was the first Black president, he was like "Well, if Bill's gonna be black I'd have to see him play basketball, and see some other stuff on him." He clearly has a very good, dry sense of humor.
Have you ever met your readers at events?GP - There are a lot of people we recognize.
AS - There was this guy who punch a window at some event, it was crazy. He had...blood everywhere.
The guy was nuts. We had seen him at a couple of events and he put his fist through something that just cut it to shreds. I was in the bathroom and he came stumbling in.
I thought the guy had got shot!
And he's like "No, it's totally cool!" and I was like, "no, you should go to a hospital, I can see the muscles in your hand." And he's picking glass shards out.
GP- We have some freakish fans out there.
You cater to degenerates.AK - Every bell-curve has it's fringe, and we're already on the dangerous fringe at our bell-curves center. Our bell curve has really dangerous sociopaths.
It's like feeding sharks!GP- There are some people who can't separate fantasy from reality.
What are the fringe benefits?GP - People want to talk to us and boost our egos!
AS - My friends always ask what's going on on the weekend, and I don't really know because I don't read the newsletter...
GP- They're like "What's going on?", I'm like "I don't know, read the website!"
AK- It's the middle of the winter, I'm not doing anything. I have a liter of vodka in the freezer. I'm going home. My open bar is MY bar!
But you do go to some of the things you write up?AS - Oh yeah, I've been at Cold Sweat [laughs] for so long I don't want it to be on tape! That's my pre-game stop, man.
AK- It works the other way too, we go to something that's good and we write it up.
AS - For a while I was going to
Angels and Kings, that's my friend's bar, I was there singing Prince, that was me on stage doing that.
You guys write for a specific demographic. That's the thing that impresses me. You hit that demographic and it's like done, you captured it. But you were saying before, you may need to get a wider audience?AS - Being a hipster sucks now. It's seventeen-year-old kids in the basement of this place. Maybe it's still glamorous in New York, where the main office is, but here, it's seventeen-year-old cheerleaders in dayglo spandex.
Fuck those kids, man. They have too much money. I hate seeing clean shoes in winter. I was at Sub-T and this person came in with blinding Chucks on, and it's like"Man, those better be new cause if there not, fuck you, asshole!"
Being a hipster is uncool. It's not even uncool in a passe kind of way.
GP - [laughing] Fuck hipsters!
AS - It's not even that I'm trying to do a Vice Magazine "it's passe" kind of thing, it's kids from Wheaton with upside-down visors, fuck them, I don't want to be associated with that.
AK- We've always teased them, but I think now we realize we hate them.
AS- It's full-on class warfare these days at the Myopenbar office [laughing].
AK- I think were just reflecting there whole angry tone on the recession/depression. It's not just fun anymore, we really do hate most of you. It's not just funny, you actually suck!
It doesn't matter who you are, If you can drink for cheap or free, it's good. It's really a wide demographic, it's not going to go away.
AK- It's going to increase.
AS - We'll be drinking PBR and roasting potatoes around campfires in the middle of Milwaukee and Damen.
Thanks guys!If you liked this interview,
subscribe to Myopenbar's weekly newsletter and find the cheap and free deals around town.